Eirik Kristiansen, Pixel Digital's CEO, Casino games said the entrance of Pixel Bay to the Swedish Gambling Market and getting a permit showcases this places the company for Casino games expansion that was ongoing. LeoVegas has obtained an interest in expanding its grip on the eSports gambling market after procuring a significant stake in the parent company of pixel. Bet, Pixel Holding Group Ltd... Sweden is a bit of a force in eSports - it has several players and spends large on eSports.

It is anticipated that this year, Swedish eSports is going to reach its peak and will rise by 14% - double the growth rate of the market - to be worth some SEK350 million.